The Novel Grey was launched during fall 2021 by Jan-Paul and Marjolein Deurloo. After years of research and experimenting on concrete with their company Beton-Lab, they've managed to bring their experiences and knowledge about concrete product design back to its core in fantastic wall tiles that stimulate the senses. By listening, looking forward and innovating, they are able to create impressive, authentic, handmade wall objects. Raising the bar with every design. The Novel Grey wall tiles are genuine wall objects. Lush in form and tactility. Sustainable in its base.